It still works
This is a proven strategy even major search engines release major updates to its algorithm. Nowadays the core aspect of Search Engine Optimization is focus on experiences of users. If you have user friendly site with proper navigation, then you will definitely get good rankings in SERPs. SEO will work as long as people will use search engines.
SEO is an Investment
You will definitely get high return on your investment. You can check web analytics data to observe that there are certain keywords that have great conversion rates for which you rank on page#3 or #2 on major search engines. If your keywords rank on 1 or 2nd page of Google, you will get lots of clicks and massive traffic to your website. This would be the highest ROI into Search Engine Optimization.
This is a crucial part of your marketing mixSearch engine optimization is the master when it comes with boost sale and conversion. This is not the only process that is required to take your business to next level or reach your highest marketing potential. But SEO is important to strengthen each segment of your marketing process.
Search Engines are a major gatewayThe numbers of products are increasing day by day that rises demands and offers. People check reviews of products online by using major search engines. You have to adapt this trend as this is must. You have to increase your online presence via boosting ranking of your web pages in major search engines.
It saves your money
The pricing of SEO differs and this is cost effective. You can promote your business online by using SEO services. This is easier and cheaper way to spread word about your business. It takes some time to provide results but it produces lasting results. You can get much greater return on investment than anything else. If you get listed on 1st page of Google, you can attract massive traffic to your website that helps increase conversion rate.