Digital Marketing is the latest way of promoting your business, and Content is part of that. In order to promote your products and services online, you need to have quality content. As a result, businesses these days are focusing on Content.

The ROI provided by Digital Marketing is indeed very high as the costs are comparatively much lower than traditional forms of marketing.

So, what are you waiting for? Join the bandwagon!

Step by Step Process to Use Content to Boost your Business ROI

1. Find Topics Your Audience Wants to Read

Neither writing on random topics will help nor will writing on high-volume, highly competitive keywords. You should focus on topics that are highly relevant and useful to your target audience.

So, the first thing you need to do is identify your target audience before looking for topics. You should start with broad topic areas or keywords related to your domain, products, and services.

Next, think about what your audience wants to know about your chosen topic. Use keyword research tools to find out how competitive that keyword is and how difficult it would be to rank for it.

Learn about Search Engine Optimization(SEO) to get a better rank in search results on Google.

2. Create High-Quality Content

You need to create high-quality Content to stand out from the crowd. Investing time, money, and resources to generate poor Content is the worst thing you can do.

Instead, focus on Content that can be used for a long time after its creation. Evergreen Content can get traffic not for months but for years. According to Google, high-quality Content has features like

Highly Useful: It should be able to satisfy the curiosity of the audience or teach them how to solve a problem.

Highly Relevant: Content should be relevant to the keyword being targeted; else the webpage will not get a good ranking.

Expertise: Google wants Content that shows expertise in a particular topic. Your Content should be authoritative and trustworthy.

3. Be Consistent

Once you have identified your topics, keywords and are generating quality content, you need to be consistent. The more frequently you produce this Content, the better it would be, as Google algorithm takes into account consistency.

The higher the number of ranking blogs you have, the more traffic you will get.

4. Focus on User Experience

You may have great Content, but if your website is not responsive and loads slowly, audiences will not wait for it. Your audience should be able to engage with your Content and gain something out of it.

Your pages should load in less than 3 seconds and not have a confusing design, too many ads or pop-ups…

Google takes all this into consideration while ranking web pages, and a good User Experience is a necessity. So, improve your page load time, show fewer ads, and design your website in a way that makes it easy to navigate.

5. Focus on Link Building

One of the ways to generate authoritative Content is to get many backlinks and use internal linking strategically.

You should link to other authoritative sources in your blog posts and try to get backlinks from reputed websites. Some think this is not a good idea as it will distract the readers by taking them to another webpage.

However, this is not true. As long as you are not linking to competitors, you will gain from linking to authority websites to support your point of view or research.

For Link Building you can consult or hire SEO agenciesfrom GoodFirms.

This will tell the user and Google that you are trying to provide them with more information.

6. Call To Action (CTA)

CTA will impact your Content Marketing ROI as that converts a potential customer into actual sales. Call to Action buttons are generally placed at the end of the Content. It includes requests for an email id, mobile number, or even a purchase button.

This takes the prospect down the conversion funnel, from user to lead, into a purchase.

This is the most critical part of any content that is being used to promote a business.

7. Support Your Audience throughout the Conversion Funnel

You must support your target audience during each stage of the conversion funnel:

Awareness
Consideration
Decision

Produce Content that addresses their needs at the precise time as they will consider it as most valuable. For example, if you are a fashion retailer, a customer in the awareness stage would be looking for the latest trends or feeding their interest in fashion. The Content you generate should satisfy that need.

8. Brand Affinity & Loyalty

You can build brand affinity and loyalty by providing your customers with the exact information they want. Your valuable Content gives your audience something which they are looking for desperately.

You can combine this with brand personality, which is entertaining and funny. This will make people emotionally attached to your brand.

For your business’s branding & advertising requirements, you can rely on best advertising agencies.

9. Have Better Presence on Social Media

Social Media is one medium no business can ignore these days. It is the best place to engage with your target audience. You need to have a presence on popular social media platforms, including Instagram, Facebook, Twitter, and YouTube.

To engage your target audience, you will need quality content to keep them interested. You can post informative snippets, blogs, infographics, tutorials, or videos on your social media account.

As social media has billions of users across the globe, it can increase your reach within no time and with very little investment in marketing.

To Conclude…

There is no single strategy that can ensure more ROI from Content, but several strategies put together will definitely help.

You would have heard this saying, “Content is the King.” Now, you know why is it so?

It does not require thousands of dollars to create quality content and post it on the web. All it needs is a concept, creativity, some technical knowledge, and some investment.

Any business, whether small, mid-sized or large, can leverage Content to their advantage. You can easily boost your business Return on Investment (ROI) several times by Content Marketing.

So, go for it…

Author Bio: Victor Ortiz is a Content Marketer with GoodFirms. He likes to read & blog on technology-related topics and is passionate about traveling, exploring new places, and listening to music.