In the digital marketing concept, search engines play a major role. Huge numbers of websites compete to get a spot on the first page of the Google search list. Sites that obtain the top position in the SERPs (search engine result page) attract more customers and drive huge sales. It is the primary reason companies pay closer attention to the Google algorithm updates. If any company fails to update the Google algorithms and processes, they suffer a lot to bring the best search results.

If you struggle to monitor the algorithm changes in the middle of your busy schedule, leave this task to SEO Service Provider. Since they have been working in the SEO field, they know everything once it is rolled up. It means you no longer worry about reaching the top position of the search result. But, you must ensure that your service provider optimizes SEO based on the recent updates. This blog will teach you about the major Google algorithm updates in 2022.

Top 5 Google algorithm updates

Google often changes algorithms to keep its platform updated and relevant to the users. So, it is vital to stay alert and make changes accordingly. In addition, you check whether your SEO Service Provider knows about the recent algorithm changes. Google usually mentions every update on their website because releasing. Use this option to be on the trend and take your site to the next level with professional assistance. Here are the top Google algorithm updates that your SEO service provider must know in today’s times.

Passage ranking update
This algorithm change renders answers to the most specific queries in the form of a sentence or paragraph, such as a featured snippet. It helps the users to discover information quickly without the requirement to analyze the whole page. Thus, your SEO professional will target long-tail keywords and high-quality content rather than optimizing the content for the passage ranking.

Link spam update
Link building has always been a vital SEO practice; hence, marketers pay more attention to this aspect when building an SEO campaign. Your site’s quality of backlinks always determines how well it ranks. However, many people often engage in link spamming to boost their number of backlinks.

As per the recent algorithm change, Google discourages link spamming and enables the algorithms to study the relevance and quality of the links utilized on the webpage. The update also supports multiple languages. If you do not want to be penalized under this update, ensure you follow the link qualifying guidelines of Google.

Products reviews update
Product reviews are becoming more important to online shoppers. When the customer feels more confident about the purchase, it builds trust and ensures repeat customers. This update boosts in-depth product reviews with the help of evaluation and high-quality content. Consult your SEO professional to optimize a site for this update. Try to share exclusive and reliable content about your personal experience.

Mobile-first indexing update
Mobile-friendliness is a significant ranking factor with Google. Due to the tremendous rise in mobile traffic, Google considers how well the mobile version of your site performs. Based on that, Google renders the ranking positions.

Thus, optimizing the website for mobile-friendliness becomes more critical than ever before. Ensure that your mobile version site is responsive and loads faster. Additionally, perform the manual pop-up tests and regularly form functionalities on the mobile.

Page experience score
Google has rolled out this major update to maximize the overall user experience on the top-listed pages. As per the algorithm update, every page on the website will assign a score. In the Google Search Console, you can see this score. You need to consider the core web vitals as part of the process. It includes security, mobile optimization, and ad experience.

These aspects influence the user experience on any page. The importance will be on the interactivity of the page elements, visual layout, and loading speed during this update. So, ask your SEO Service Provider to start optimizing the site.